Platform: fashionkart.ai
CIN: U62091UP2025PTC220941 | GSTIN: 09AAHCH8708E1ZF
Registered Address: First Floor, B-2/64, Lohia Path, Lucknow, Uttar Pradesh 226010, India
Phone: 011-4118-6161 · Email: hello@fashionkart.ai
Introduction
Your privacy matters to us. This Privacy Policy explains how Hellwet Technologies Private Limited ("we", "us", "our") collects, uses, stores, shares, and protects your personal information when you use FashionKart — our website at fashionkart.ai, our mobile applications, and related services (collectively, the "Platform").
By accessing or using the Platform, you agree to the practices described in this policy. If you do not agree, please discontinue use of the Platform.
Information We Collect
Information you provide directly
- Account details: Name, email address, phone number, password (hashed), profile photo
- Order & delivery: Shipping and billing addresses, order history, product preferences, size selections
- Payment: Payment method type and transaction references — card/UPI details are processed by secure third-party payment gateways and are not stored on our servers
- Communications: Messages to customer support, reviews, ratings, feedback, and survey responses
- Seller information: Business name, GSTIN, bank details, KYC documents (for registered sellers)
Information collected automatically
- Device & usage data: IP address, browser type, operating system, device identifiers, pages viewed, clickstream, session duration
- Location: Approximate location inferred from IP address; precise location only with your explicit permission
- Cookies and tracking: See our Cookie Policy for details
App Permissions (Mobile Application)
Our Android and iOS apps request the following device permissions to provide core functionality:
| Permission | Why It Is Needed |
|---|---|
| Camera | To take product photos when creating listings (sellers), scan barcodes, and use AI visual search / virtual try-on features |
| Storage / Files | To upload product images, save order receipts and invoices, and cache product images for offline viewing |
| Location | To auto-fill delivery address and show nearby pickup points — only requested when needed, can be denied |
| Internet | Required for all app functionality — loading products, processing orders, syncing data |
| Notifications | Order status updates, delivery alerts, promotions — you can manage this in device settings |
| Phone State | To detect network type for optimal image quality and connectivity |
All permissions are requested at runtime and are optional unless required for a specific feature. You can revoke any permission in your device settings at any time.
How We Use Your Information
- Processing and fulfilling orders
- Account creation and management
- Personalised product recommendations powered by AI
- Customer support and dispute resolution
- Fraud detection and prevention
- Sending order confirmations, delivery updates, and important notices
- Marketing communications (only with your consent)
- Improving Platform features through usage analytics
- Legal compliance, including GST invoicing and tax reporting
How We Share Your Information
We do not sell your personal information. We may share data with:
- Sellers on our marketplace: Name, delivery address, and order details necessary to fulfil your purchase
- Service providers: Payment gateways, cloud hosting, SMS/email delivery, analytics, customer support tools
- Logistics partners: Name, phone, and address for package delivery
- Legal authorities: When required by law, court order, or to protect rights and safety
- Business transfers: In connection with a merger, acquisition, or sale of assets (with notice to you)
All third-party processors are bound by contractual obligations to protect your data and use it only for specified purposes.
Data Retention
We retain personal information only as long as necessary for the purposes described above:
- Active accounts: For the duration of your account plus a reasonable period after closure
- Order records: Minimum 7 years for tax and legal compliance (GST Act requirements)
- Marketing data: Until you withdraw consent or unsubscribe
- Support tickets: Up to 3 years after resolution
- App analytics: Aggregated and anonymised after 90 days
You may request deletion of your account and associated data — see our Account & Data Deletion page.
Your Rights under the DPDP Act 2023
Under India's Digital Personal Data Protection Act, 2023 (DPDP Act), as a Data Principal, you have the following rights:
| Right | What You Can Do | How to Exercise |
|---|---|---|
| Right to Access | Request a summary of personal data we hold about you and how it is being processed | Email hello@fashionkart.ai with subject "Data Access Request" |
| Right to Correction | Request correction of inaccurate or incomplete personal data | Update in Account Settings or email us |
| Right to Erasure | Request deletion of your personal data (subject to legal retention requirements) | Use our Data Deletion page or email us |
| Right to Grievance Redressal | Lodge a complaint regarding processing of your personal data | Contact our Grievance Officer (see below) |
| Right to Nominate | Nominate another individual to exercise these rights on your behalf in case of death or incapacity | Email hello@fashionkart.ai |
| Withdraw Consent | Withdraw consent for optional data processing (marketing, personalisation) | Account Settings → Privacy, or email us |
We will respond to rights requests within 30 days. If you are not satisfied with our response, you may approach the Data Protection Board of India once established.
Data Security
- TLS/SSL encryption for data in transit
- Encrypted storage for sensitive credentials
- Role-based access controls for staff
- Regular security assessments and monitoring
- PCI-DSS compliant payment processing via certified gateways
Children's Privacy
The Platform is not intended for children under 13 years of age. We do not knowingly collect personal information from children. See our Child Safety Standards policy.
International Transfers
Your data is primarily processed in India. If we transfer data internationally (e.g., to cloud services), we ensure appropriate safeguards consistent with Indian law and the DPDP Act 2023.
Cookies
We use cookies and similar tracking technologies. See our full Cookie Policy for details, including how to manage your cookie preferences.
Changes to This Policy
We may update this Privacy Policy from time to time. Material changes will be notified via email or a prominent notice on the Platform. The effective date at the top of this page will reflect the latest version.
Grievance Officer
For privacy-related questions, data requests, or complaints under the DPDP Act 2023 or IT Act 2000:
| Name | Rahul Tiwari |
| Designation | Director & Grievance Officer |
| Company | Hellwet Technologies Private Limited |
| hello@fashionkart.ai (Subject: PRIVACY GRIEVANCE) | |
| Phone | 011-4118-6161 |
| Address | First Floor, B-2/64, Lohia Path, Lucknow, Uttar Pradesh 226010, India |
| Acknowledgement | Within 48 hours |
| Resolution | Within 30 days |
See also our Grievance Officer page.
