Seller Policy Pages

SELLER POLICY


Platform Name: fashionkart.ai
Operated By: Hellwet Technologies Private Limited
Registered Office:
First Floor, B-2/64, Lohia Path, Lucknow, Uttar Pradesh- 226010, Uttar Pradesh – 226011, India

This Seller Policy (“Policy”) governs the onboarding, listing, operations, conduct, compliance, liabilities and responsibilities of all sellers (“Seller”, “Vendor”, “Merchant”) registered on fashionkart.ai.

This Policy is legally binding and forms an integral part of the Seller Agreement, Terms & Conditions, Return Policy, and Refund Policy.


1. PURPOSE & OBJECTIVE OF SELLER POLICY

  1. The purpose of this Seller Policy is to:

    • Define Seller obligations and conduct standards

    • Establish uniform operational rules

    • Protect Users, Platform and ecosystem integrity

  2. This Policy ensures:

    • Transparency in Seller operations

    • Legal and regulatory compliance

    • Fair marketplace practices

  3. This Policy is designed to:

    • Prevent fraud, misrepresentation and disputes

    • Allocate liabilities clearly between Seller and Platform


2. SCOPE & APPLICABILITY

  1. This Policy applies to:

    • All Sellers onboarded on fashionkart.ai

    • All product categories listed by Sellers

  2. This Policy governs:

    • Seller onboarding & KYC

    • Product listing & pricing

    • Order fulfilment & shipping

    • Returns, refunds & disputes

    • Seller payouts & penalties

  3. This Policy applies in addition to:

    • Seller Agreement

    • Platform Terms & Conditions

    • All applicable laws


3. PLATFORM BUSINESS MODEL DISCLOSURE

  1. fashionkart.ai is an AI-enabled multivendor marketplace.

  2. The Platform acts strictly as:

    • A technology facilitator

    • A digital intermediary

  3. The Platform does not:

    • Own Seller inventory

    • Manufacture products

    • Control Seller business decisions

  4. Sellers operate as independent business entities.


4. LEGAL STATUS OF SELLERS

  1. Each Seller acts in its independent capacity.

  2. Nothing in this Policy creates:

    • Partnership

    • Agency

    • Joint venture

    • Employer-employee relationship

  3. Sellers bear sole responsibility for:

    • Products

    • Pricing

    • Compliance

    • Customer obligations


5. BINDING NATURE & ACCEPTANCE

  1. By registering as a Seller, the Seller:

    • Confirms having read and understood this Policy

    • Accepts all obligations and liabilities

  2. Continued use of Seller dashboard constitutes ongoing acceptance.

  3. If the Seller does not agree, they must:

    • Refrain from listing products

    • Discontinue Platform usage


6. HIERARCHY OF DOCUMENTS

In case of conflict, the following hierarchy shall apply:

  1. Applicable law

  2. Seller Agreement

  3. This Seller Policy

  4. Platform guidelines / FAQs


7. NO IMPLIED RIGHTS OR ASSURANCES

  1. Nothing in this Policy shall be construed as:

    • Guaranteed sales

    • Guaranteed visibility

    • Guaranteed payouts

  2. Platform support or guidance does not create legal assurance.


8. AI & TECHNOLOGY DISCLAIMER (SELLER SIDE)

  1. AI-based tools (including virtual try-on, analytics, insights) are:

    • Assistive tools only

    • Non-binding and non-guaranteed

  2. Seller remains solely responsible for:

    • Product accuracy

    • Listing quality

  3. AI outputs shall not be treated as warranties or representations.


9. SELLER ACKNOWLEDGEMENT

The Seller expressly acknowledges that:

  1. The Platform does not guarantee:

    • Sales volume

    • Customer satisfaction

  2. Seller assumes all commercial risk.

  3. Violations of this Policy may result in:

    • Suspension

    • Penalties

    • Termination


10. CONTINUOUS COMPLIANCE OBLIGATION

  1. Sellers must remain compliant at all times.

  2. Compliance is not a one-time obligation.

  3. Platform may audit Seller compliance periodically.

11. SELLER ELIGIBILITY CRITERIA

To be eligible for onboarding on the Platform, a Seller must:

  1. Be legally competent to enter into binding contracts under Indian law

  2. Operate as one of the following:

    • Individual / Proprietor

    • Partnership Firm

    • Limited Liability Partnership (LLP)

    • Private or Public Limited Company

  3. Possess all licenses, registrations and approvals required for:

    • Manufacturing, sourcing or selling products

    • Operating a commercial business in India

  4. Not be blacklisted, banned or prohibited by:

    • Any government authority

    • Regulatory body

    • Court or law enforcement agency

The Platform reserves the right to reject onboarding without assigning reasons.


12. SELLER ONBOARDING PROCESS

  1. Seller onboarding shall be completed only through the official onboarding process provided by the Platform.

  2. The onboarding process may include:

    • Account creation

    • Submission of business details

    • Upload of KYC documents

    • Bank account verification

  3. Completion of onboarding does not guarantee:

    • Approval

    • Activation

    • Listing permission

The Platform may approve, reject or keep onboarding pending at its discretion.


13. MANDATORY KYC REQUIREMENTS

Sellers must submit accurate and valid KYC documentation, which may include but is not limited to:

  1. PAN card (mandatory for all Sellers)

  2. GST registration certificate (where applicable)

  3. Business registration documents

  4. Identity proof of authorized signatory

  5. Address proof of business premises

  6. Cancelled cheque or bank proof

Submission of forged, expired or misleading documents is strictly prohibited.


14. BANK ACCOUNT VERIFICATION

  1. Sellers must provide a valid bank account in their own name.

  2. Third-party, borrowed or proxy bank accounts are strictly prohibited.

  3. Bank account details are required for:

    • Seller payouts

    • Refund adjustments

    • Chargeback recoveries

  4. Failed bank verification may result in:

    • Payout suspension

    • Account restriction

    • Termination


15. KYC VERIFICATION & PLATFORM RIGHTS

  1. The Platform reserves the right to:

    • Verify submitted KYC details

    • Seek additional documents

    • Conduct manual or automated checks

  2. Verification may be conducted through:

    • Internal review

    • Third-party verification agencies

    • Government databases, where legally permissible

  3. Verification completion does not imply permanent approval.


16. RE-KYC & PERIODIC VERIFICATION

  1. Sellers may be required to undergo re-KYC:

    • Periodically

    • Upon change in business details

    • Upon detection of risk or non-compliance

  2. Failure to complete re-KYC within stipulated timelines may result in:

    • Account suspension

    • Payout withholding

    • Delisting of products


17. ACCURACY & CONTINUOUS UPDATE OBLIGATION

  1. Sellers must ensure that all onboarding and KYC information remains:

    • True

    • Accurate

    • Up to date

  2. Sellers must promptly update:

    • Business address

    • Authorized signatory

    • Bank account details

    • Tax registrations

  3. Failure to update information may be treated as misrepresentation.


18. MISREPRESENTATION & FALSE INFORMATION

  1. Providing false, misleading or incomplete information constitutes a material breach of this Policy.

  2. Consequences may include:

    • Immediate suspension

    • Termination

    • Forfeiture of payouts

    • Legal action

  3. The Platform shall not be liable for losses arising from Seller misrepresentation.


19. ONBOARDING REJECTION & SUSPENSION RIGHTS

  1. The Platform may:

    • Reject Seller onboarding

    • Suspend onboarding mid-process

    • Revoke approval at any time

  2. Such action may be taken without:

    • Prior notice

    • Detailed justification


20. PROHIBITED SELLER CATEGORIES

The Platform may restrict or prohibit onboarding of Sellers involved in:

  1. Counterfeit or infringing goods

  2. Illegal, banned or restricted products

  3. Fraudulent, deceptive or unfair trade practices

  4. Activities posing reputational, legal or regulatory risk


21. NO GUARANTEE OF ACTIVATION OR SALES

  1. Completion of onboarding does not guarantee:

    • Account activation

    • Listing approval

    • Order flow

  2. Sellers acknowledge that:

    • Market demand may vary

    • Sales are not assured


22. SELLER ACKNOWLEDGEMENT (PHASE 2)

By submitting onboarding and KYC details, the Seller confirms that:

  1. All information provided is true and accurate

  2. They understand KYC is an ongoing obligation

  3. The Platform may take action for non-compliance

23. PRODUCT LISTING AUTHORITY & RESPONSIBILITY

  1. Sellers are solely responsible for creating, publishing and managing product listings.

  2. Every listing represents a binding commercial offer made by the Seller to Users.

  3. The Platform does not independently verify each listing before publication.

  4. Any error, omission or misrepresentation in a listing shall be the sole responsibility of the Seller.


24. MANDATORY LISTING INFORMATION

Each product listing must include complete and accurate information, including but not limited to:

  1. Product name and category

  2. Brand name (where applicable)

  3. Material, fabric composition and care instructions

  4. Size charts and measurements

  5. Country of origin (where legally required)

  6. Pricing, discounts and applicable taxes

  7. Stock availability and variants

Incomplete listings may be:

  • Rejected

  • Suspended

  • Delisted without prior notice


25. CONTENT ACCURACY & TRUTHFUL REPRESENTATION

  1. All product descriptions must be:

    • True

    • Accurate

    • Non-deceptive

  2. Sellers shall not:

    • Exaggerate features

    • Suppress material information

    • Mislead Users through imagery or text

  3. Any claim made in a listing must be factually supportable.

Misrepresentation may result in:

  • Return/refund liability

  • Penalties

  • Account suspension or termination


26. PRODUCT IMAGES & MEDIA STANDARDS

  1. Sellers must upload images that:

    • Accurately represent the product

    • Are clear, recent and relevant

  2. Stock images are permitted only if:

    • They accurately reflect the product delivered

  3. Misleading images (angles, filters, editing) intended to deceive Users are prohibited.

The Platform reserves the right to remove or replace non-compliant images.


27. IMAGE OWNERSHIP & INTELLECTUAL PROPERTY RIGHTS

  1. Sellers represent and warrant that they:

    • Own all rights to uploaded images and content, or

    • Have valid licenses/permissions to use such content

  2. Sellers shall not upload:

    • Copyrighted images without authorization

    • Third-party brand content without rights

  3. Sellers grant the Platform a limited, non-exclusive license to use listing content for:

    • Display on the Platform

    • Marketing and promotion of listed products

Sellers shall indemnify the Platform against all IP claims.


28. PROHIBITION ON COUNTERFEIT & INFRINGING PRODUCTS

  1. Sellers shall not list:

    • Counterfeit products

    • Lookalike or imitation goods

    • Products infringing trademarks, copyrights or designs

  2. Upon detection, the Platform may:

    • Delist products

    • Suspend Seller account

    • Withhold payouts

    • Report to authorities where required


29. PRICING DISCIPLINE & FAIR TRADE PRACTICES

  1. Sellers are free to determine product prices subject to law.

  2. Sellers must ensure:

    • No deceptive pricing

    • No fake discounts or inflated MRP

  3. Price discrepancies or errors may result in:

    • Order cancellation

    • Refund liability

    • Seller penalties


30. TAX DISPLAY & COMPLIANCE OBLIGATION

  1. Sellers are solely responsible for:

    • Correct tax classification

    • GST compliance

    • Issuance of valid tax invoices

  2. Incorrect tax display or non-compliance shall be borne entirely by the Seller.

  3. The Platform is not responsible for Seller tax defaults.


31. STOCK AVAILABILITY & INVENTORY ACCURACY

  1. Sellers must maintain accurate stock information at all times.

  2. Listing products without available stock is prohibited.

  3. Repeated order cancellations due to stock issues may result in:

    • Listing restrictions

    • Account penalties

    • Suspension


32. AI VIRTUAL TRY-ON – SELLER DISCLAIMER & RESPONSIBILITY

  1. The Platform may offer AI-based virtual try-on features using Seller-provided content.

  2. Sellers acknowledge that:

    • AI output is illustrative only

    • AI visualization does not alter Seller responsibility

  3. Sellers remain solely responsible for:

    • Size accuracy

    • Fit description

    • Product delivery as listed

  4. Sellers shall not:

    • Blame AI output for returns or disputes

    • Make claims based on AI visualization


33. NO SELLER RELIANCE ON AI OUTPUTS

  1. AI tools are assistive technologies only.

  2. Sellers must not rely on AI outputs as:

    • Product warranties

    • Guarantees of fit or appearance

  3. Any claim or assurance made by Seller remains Seller’s responsibility.


34. PLATFORM RIGHTS TO MODIFY OR REMOVE LISTINGS

  1. The Platform reserves the right to:

    • Review listings

    • Edit formatting for consistency

    • Remove or delist products violating policy

  2. Such actions may be taken:

    • Without prior notice

    • Without liability to the Seller


35. CONSEQUENCES OF LISTING VIOLATIONS

Violations of listing rules may result in:

  1. Temporary listing suspension

  2. Permanent delisting

  3. Account suspension or termination

  4. Forfeiture of payouts

  5. Legal action where applicable


36. SELLER ACKNOWLEDGEMENT (PHASE 3)

By listing products on the Platform, the Seller confirms that:

  1. All listings are accurate and lawful

  2. All content rights are owned or licensed

  3. AI tools do not shift Seller liability

  4. Violations may attract strict action

37. ORDER ACCEPTANCE & CONFIRMATION

  1. Once an order is placed by a User, the Seller must:

    • Review the order details

    • Confirm availability of the product

  2. Failure to accept or reject an order within the prescribed time may result in:

    • Automatic cancellation

    • Seller performance downgrade

  3. Acceptance of an order creates a binding obligation on the Seller to fulfil the order.


38. ORDER CANCELLATION BY SELLER (RESTRICTED)

  1. Sellers shall not cancel orders arbitrarily.

  2. Seller-initiated cancellation is permitted only for:

    • Genuine stock unavailability

    • Legal or compliance issues

    • Force majeure events

  3. Repeated Seller cancellations may result in:

    • Penalties

    • Listing restrictions

    • Account suspension


39. PACKAGING STANDARDS & PRODUCT SAFETY

  1. Sellers must ensure:

    • Secure and tamper-proof packaging

    • Protection from damage, moisture and contamination

  2. Packaging must include:

    • Product in original condition

    • Required labels and tags

    • Invoice / packing slip where applicable

  3. Inadequate packaging leading to damage shall be Seller’s sole liability.


40. SHIPPING TIMELINES & DISPATCH OBLIGATION

  1. Sellers must dispatch orders within:

    • Timelines communicated on the Platform

  2. Delay in dispatch may result in:

    • Order cancellation

    • Negative performance metrics

    • Penalties or suspension

  3. Sellers must ensure accurate shipment handover to logistics partners.


41. LOGISTICS PARTNER & COURIER RESPONSIBILITY

  1. Sellers may ship orders using:

    • Platform-integrated logistics partners, or

    • Approved third-party couriers (where permitted)

  2. Sellers remain responsible for:

    • Courier coordination

    • Shipment tracking

    • Delivery follow-up

  3. Courier failures do not absolve Seller responsibility.


42. DELIVERY CONFIRMATION & PROOF

  1. Sellers must maintain:

    • Shipment tracking details

    • Delivery confirmation records

  2. Proof of delivery may include:

    • Courier tracking status

    • Delivery OTP or signature

  3. Failure to provide delivery proof may result in:

    • Refund liability

    • Chargeback exposure


43. RTO (RETURN TO ORIGIN) MANAGEMENT

  1. RTO occurs when:

    • User is unavailable

    • Incorrect address is provided

    • Delivery is refused

  2. Sellers must:

    • Accept RTO shipments

    • Inspect returned goods

  3. RTO costs may be:

    • Borne by Seller, or

    • Adjusted against payouts
      as per Platform rules.


44. RTO LOSS & DAMAGE LIABILITY

  1. Damage during RTO transit due to:

    • Poor packaging

    • Seller negligence
      shall be Seller’s responsibility.

  2. Sellers shall not raise claims against the Platform for RTO losses unless mandated by law.


45. DELIVERY FAILURE & CUSTOMER COMPLAINTS

  1. Sellers must respond promptly to:

    • Delivery delays

    • Non-delivery complaints

  2. Failure to resolve delivery issues may result in:

    • Refund obligations

    • Performance penalties


46. FORCE MAJEURE & DELIVERY DISRUPTIONS

  1. Sellers shall not be liable for delivery delays caused by:

    • Natural disasters

    • Government restrictions

    • Logistics strikes

  2. However, Sellers must:

    • Inform the Platform promptly

    • Cooperate in resolution


47. PERFORMANCE METRICS & MONITORING

  1. The Platform may track Seller performance based on:

    • Order fulfilment rate

    • Dispatch timelines

    • RTO percentage

    • Customer complaints

  2. Poor performance may lead to:

    • Reduced visibility

    • Listing restrictions

    • Account suspension


48. NO PLATFORM LIABILITY FOR SELLER FULFILMENT FAILURES

  1. The Platform shall not be liable for:

    • Seller dispatch delays

    • Courier mishandling

    • Delivery failures

  2. Seller bears full operational responsibility.


49. SELLER ACKNOWLEDGEMENT 

By accepting orders on the Platform, the Seller acknowledges that:

  1. Order acceptance creates a binding fulfilment obligation

  2. Packaging and shipping risks are Seller’s responsibility

  3. Delivery failures may result in penalties and refunds


50. SELLER RESPONSIBILITY FOR RETURNS

  1. Sellers are the primary and principal party responsible for handling product returns.

  2. Sellers must strictly adhere to:

    • Platform Return Policy

    • Product-category specific rules

  3. Sellers shall:

    • Inspect returned products promptly

    • Communicate acceptance or rejection within stipulated timelines

  4. Failure to act on returns may result in:

    • Automatic refund initiation (where legally required)

    • Seller penalties

    • Account restriction


51. SELLER OBLIGATIONS DURING RETURN INSPECTION

  1. Sellers must conduct inspections in good faith.

  2. Inspection must verify:

    • Product condition

    • Usage or tampering

    • Packaging and tag integrity

  3. Sellers shall not:

    • Unreasonably reject valid returns

    • Delay inspection to avoid refunds

  4. Inspection records may be audited by the Platform.


52. SELLER RESPONSIBILITY FOR REFUNDS

  1. Refund liability lies primarily with the Seller.

  2. Sellers must ensure:

    • Sufficient settlement balance

    • Timely confirmation of refund eligibility

  3. The Platform may:

    • Deduct refund amounts from Seller payouts

    • Withhold future settlements

  4. Sellers waive claims against the Platform for such deductions.


53. REFUND TIMELINES & SELLER COOPERATION

  1. Sellers must cooperate in refund processing within:

    • Timelines specified by Platform

  2. Delays caused by Seller inaction may result in:

    • Penalties

    • Chargeback exposure

    • Temporary payout suspension


54. SELLER LIABILITY IN CASE OF WRONG DELIVERY OR DAMAGE

  1. Sellers are fully liable for refunds where:

    • Wrong product is delivered

    • Product is damaged due to poor packaging

    • Listing materially differs from delivered product

  2. Sellers shall bear:

    • Refund cost

    • Reverse logistics cost

    • Any applicable penalties


55. CUSTOMER DISPUTES & ESCALATION HANDLING

  1. Sellers must respond to:

    • Customer complaints

    • Platform escalation requests
      promptly and professionally.

  2. Sellers shall not:

    • Ignore escalations

    • Engage in abusive communication

  3. Platform may escalate unresolved disputes internally.


56. PLATFORM ROLE IN DISPUTES (LIMITED)

  1. The Platform acts as:

    • A facilitator

    • A communication bridge

  2. The Platform shall not:

    • Act as arbitrator

    • Assume Seller liability

    • Guarantee dispute outcomes


57. CHARGEBACKS & BANK DISPUTES (SELLER SIDE)

  1. Sellers bear primary liability for:

    • Bank chargebacks

    • Card disputes

  2. Sellers must provide:

    • Proof of delivery

    • Transaction records
      upon request.

  3. Chargeback losses may be recovered from Seller settlements.


58. SELLER MISCONDUCT IN DISPUTES

Seller misconduct includes:

  1. Repeated unreasonable rejections

  2. Non-response to escalations

  3. False or misleading explanations

  4. Abuse of policy loopholes

Such misconduct may lead to:

  • Suspension

  • Delisting

  • Termination

  • Legal action


59. DOCUMENTATION & RECORD RETENTION

  1. Sellers must retain:

    • Order records

    • Return inspection records

    • Refund confirmations

  2. Records must be produced upon request for:

    • Audit

    • Legal compliance

    • Regulatory inquiries


60. SELLER ACKNOWLEDGEMENT (PHASE 5)

By selling on the Platform, the Seller acknowledges that:

  1. Returns and refunds are Seller obligations

  2. Dispute mishandling may result in penalties

  3. Platform deductions are binding and final

61. SELLER PAYOUT MODEL & STRUCTURE

  1. Sellers shall receive payouts for completed and eligible orders only.

  2. Payouts are subject to:

    • Successful order delivery

    • Expiry of return window

    • No pending disputes or chargebacks

  3. The Platform operates a settlement-based payout model, not real-time disbursement.

  4. Payout schedules may be:

    • Weekly

    • Bi-weekly

    • As otherwise communicated on the Platform

The Platform does not guarantee fixed payout dates.


62. COMMISSION & PLATFORM FEES

  1. Sellers agree to pay the Platform:

    • Commission

    • Service fees

    • Technology or facilitation fees

  2. Fee rates may vary based on:

    • Product category

    • Seller tier

    • Commercial agreement

  3. Fees shall be:

    • Automatically deducted from Seller settlements

    • Non-refundable once charged


63. TAXES, TDS & STATUTORY DEDUCTIONS

  1. Sellers are solely responsible for:

    • GST compliance

    • Tax invoicing

  2. The Platform may deduct:

    • TDS as per applicable law

    • Other statutory levies

  3. Tax deductions shall not be treated as Platform liability.


64. PAYOUT WITHHOLDING RIGHTS

The Platform reserves the right to withhold Seller payouts, in full or part, in cases of:

  1. Pending returns or refunds

  2. Chargebacks or bank disputes

  3. Suspected fraud or policy violation

  4. Non-compliance with KYC or re-KYC

  5. Legal notices, court orders or regulatory directions

Withholding does not require prior notice.


65. SETTLEMENT ADJUSTMENTS & NETTING OFF

  1. The Platform may adjust Seller payouts against:

    • Refund amounts

    • Chargeback losses

    • Penalties

    • Logistics or RTO costs

  2. Adjustments may span across:

    • Multiple settlement cycles

  3. Net settlement figures displayed on the Platform shall be final.


66. NEGATIVE BALANCE & RECOVERY

  1. If deductions exceed payable amounts, the Seller account may reflect a negative balance.

  2. Sellers must clear negative balances within stipulated timelines.

  3. The Platform may recover dues by:

    • Adjusting future payouts

    • Legal recovery proceedings

    • Third-party collection agencies


67. NO INTEREST OR GUARANTEE ON PAYOUTS

  1. Sellers shall not claim:

    • Interest on delayed payouts

    • Compensation for withholding

  2. Payout delays due to:

    • Bank processing

    • Compliance checks

    • Disputes
      shall not give rise to claims.


68. BANK ACCOUNT MAINTENANCE OBLIGATION

  1. Sellers must maintain:

    • Active

    • Valid

    • Verified bank accounts

  2. Failed or incorrect bank details may result in:

    • Payout failure

    • Reprocessing delays

  3. The Platform is not liable for losses due to incorrect bank details.


69. FINANCIAL RECORDS & AUDIT RIGHTS

  1. The Platform may maintain payout and settlement records for:

    • Audit

    • Compliance

    • Legal purposes

  2. Sellers consent to such record maintenance and audit.


70. SELLER ACKNOWLEDGEMENT (PHASE 6)

By continuing as a Seller on the Platform, the Seller acknowledges that:

  1. Payouts are conditional and settlement-based

  2. Deductions, withholdings and recoveries are binding

  3. Platform calculations shall be final

71. SELLER SUSPENSION RIGHTS

  1. The Platform reserves the right to suspend Seller access, wholly or partially, in cases of:

    • Policy violations

    • Poor performance metrics

    • Excessive returns, refunds or chargebacks

    • Customer complaints or escalations

    • Non-compliance with KYC, tax or legal obligations

  2. Suspension may include:

    • Listing freeze

    • Payout withholding

    • Dashboard access restriction

  3. Suspension may be imposed:

    • With or without prior notice

    • Temporarily or indefinitely


72. SELLER TERMINATION (ACCOUNT CLOSURE)

  1. The Platform may permanently terminate Seller access in cases of:

    • Fraud or misrepresentation

    • Repeated or material policy breaches

    • Sale of prohibited or counterfeit products

    • Legal or regulatory risk exposure

  2. Termination results in:

    • Permanent delisting of products

    • Closure of Seller dashboard

    • Forfeiture of promotional benefits

  3. Termination does not waive Seller’s outstanding liabilities.


73. EFFECT OF SUSPENSION OR TERMINATION

  1. Upon suspension or termination:

    • All pending payouts may be withheld

    • Refund and chargeback obligations remain enforceable

  2. The Platform may continue to:

    • Deduct dues

    • Recover losses

    • Cooperate with authorities

Seller obligations survive termination.


74. INDEMNITY BY SELLER (CRITICAL CLAUSE)

The Seller agrees to indemnify, defend and hold harmless the Company, its directors, officers, employees and partners against all claims, losses, damages, penalties, costs and expenses arising from:

  1. Product defects or quality issues

  2. Misrepresentation or false listings

  3. IP infringement or counterfeit goods

  4. Tax non-compliance

  5. Customer claims, disputes or lawsuits

  6. Regulatory or government action

  7. Seller breach of this Policy or applicable law

Indemnity obligations survive termination.


75. LIMITATION OF PLATFORM LIABILITY (SELLER SIDE)

To the maximum extent permitted by law:

  1. The Platform shall not be liable for:

    • Loss of business or profits

    • Loss of reputation or goodwill

    • Indirect or consequential damages

  2. If liability is imposed despite exclusions, total liability of the Company shall be limited to:
    the platform fees actually received from the Seller in the preceding three (3) months.


76. CONFIDENTIALITY & DATA USE

  1. Sellers shall maintain confidentiality of:

    • Platform systems

    • Pricing models

    • Customer data

    • Business insights

  2. Sellers shall not:

    • Misuse data

    • Share confidential information

  3. Breach of confidentiality may result in:

    • Immediate termination

    • Legal action


77. DATA PROTECTION & PRIVACY COMPLIANCE

  1. Sellers must comply with:

    • Applicable data protection laws

    • Platform privacy requirements

  2. Sellers shall use customer data only for order fulfilment.

  3. Any misuse of data shall be treated as a serious violation.


78. FORCE MAJEURE (SELLER OBLIGATIONS)

  1. Neither party shall be liable for failure or delay due to:

    • Natural disasters

    • Government actions

    • Network or system failures

    • Pandemics or emergencies

  2. Force majeure does not excuse:

    • Fraud

    • Willful misconduct


79. POLICY MODIFICATION RIGHTS

  1. The Platform may modify this Seller Policy at any time.

  2. Updated versions shall be effective upon publication.

  3. Continued Seller activity constitutes acceptance of modifications.


80. SEVERABILITY

  1. If any provision is held invalid:

    • Remaining provisions remain enforceable

  2. Invalid clauses shall be replaced with lawful equivalents.


81. GOVERNING LAW & JURISDICTION

  1. This Seller Policy shall be governed by the laws of India.

  2. Exclusive jurisdiction shall lie with the courts of Lucknow, Uttar Pradesh.

  3. Subject to mandatory statutory remedies, parties submit to such jurisdiction.


82. FINAL SELLER ACKNOWLEDGEMENT

By registering and operating as a Seller on fashionkart.ai, the Seller expressly confirms that:

  1. They have read and understood this Seller Policy in full

  2. They accept all obligations, liabilities and limitations

  3. They waive claims inconsistent with this Policy

  4. They agree to be legally bound by this Policy